Addison Rae, one of TikTok’s biggest and highest-paid stars who made over $5 million last year, said she has been permanently banned from the social media platform — a move that’s leading many to wonder why the app would silence one of its most popular traffic draws.
Rae, who has over 85 million followers on TikTok, posted screenshots on Twitter late Thursday night of a message from the video-sharing app that said her account had been “permanently banned due to multiple violations of our Community Guidelines,” and did not further elaborate on the issue or speculate as to how she violated the terms.
Representatives for TikTok and Rae have yet to respond to Forbes request for comment as to whether her account will be reinstated.
“Well time to get a job,” the 21-year-old tweeted along with the screenshots.
Rae, whose real name is Addison Rae Easterling, last posted on TikTok on Thursday. She joined the platform in 2019 and quickly became one of the most-followed personalities on the app. In 2020, Rae topped Forbes list of the highest-paid TikTok creators, beating out Charli D’Amelio, the most-followed person on TikTok. Rae rose to fame by posting short dance and lip syncing clips. The former LSU student has seen much success outside the digital sphere. This year she starred in Netflix’s “He’s All That.” She attended the Met Gala in September. She’s become close friends with Kourtney Kardashian and appeared on “Keeping Up With the Kardashians.” Rae also released a single, “Obsessed.” Her cosmetics brand Item is carried at popular retailers like Sephora.
5%. That’s how many videos on TikTok that were taken down by the automated feature for violating guidelines that were later reinstated, per TechCrunch.
TikTok has inconsistently enforced community guidelines driven by an algorithm that often leaves creators in the dust. According to the guidelines, users can not share violent extremism, hateful behavior, illegal activities, violent and graphic content, suicide, self-harm and dangerous acts, nudity or sexual activities or harassment or bullying. Videos are also monitored for the safety of minors and for authenticity — spreading misinformation, boosting engagement through artificial means or impersonating someone else. The automated takedown feature has been questioned by Black creators who say their videos are flagged as inappropriate but similar clips from white users are not, TechCrunch reported.